Let’s start with a persistent issue: Far too many internal communication headlines (and their close cousins, subject lines) are stuck in the past. They’re written in the style of a 1950s newspaper business page: straightforward to the point of being stiff. They seem important, but they’re certainly not friendly or appealing. For example:
· DE&I Awareness Week Highlights
· Development opportunities introduced for all employees
· R&D Organizational Announcement
It doesn’t have to be that way. After all, a headline is, by far, the most important part of any piece of employee communication content. Here’s proof:
· 80% of readers…
New employees are like a sponge ready to soak up everything that’s thrown at them. And the first few days and weeks — the moment in time before they are settled into the daily routine of emails, meetings and activities — is the perfect time to help new employees understand the company strategy and the important role they play.
Often, the most frequent mistake is under communicating. Sharing one email with your strategy will not be enough for a new employee to remember it. Studies have shown that you need to see a message at least seven times before it…
I’m often asked what’s more critical for internal communication: writing or design? People are surprised when I reply that it’s impossible to choose because the most important element is neither — it’s understanding the employee user experience.
If you’re not familiar with the term, here’s Wikipedia’s definition: “how a user interacts with, and experiences, a particular product, system or service. It includes a person’s perceptions of utility, ease of use, and efficiency.” User experience has its roots in computer design, but today it’s used in the development of everything from mops to medical devices.
How is this relevant to communicating…
In 2020, large, in-person employee meetings — like town halls, sales summits and leader conferences — disappeared. Companies adjusted, replacing traditional get-togethers with virtual experiences.
While some in-person gatherings will return this year, organizations now see the value in bringing employees together without leaving their remote workspaces. In addition to obvious cost savings, virtual meetings can be an effective way to share information and provide opportunities for collaboration.
But virtual meetings aren’t easy to get right. When Davis & Company analyzed feedback from more than 3,000 people who had attended 10 large meetings, employees had many requests. …
When an organizational change needs to be communicated, your first thought is likely to be: “We’ll email an announcement.” After all, you’d like to quickly convey the news that you’re bringing on a new leader, the organizational structure is shifting or reporting relationships will now be different.
But while it’s essential to share this information, consider this: An organizational announcement is actually the least effective way to communicate.
· For employees who are directly impacted — they may have a new boss or their team’s scope is different — learning about the change through an email raises questions that…
Since the early days of the COVID-19 pandemic, team members have become more dispersed — working apart from colleagues they used to see every day. While the way we work has changed, most of our goals haven’t. We still need to deliver business results, focus on our priorities and overcome challenges. As a leader, you can make a positive impact by helping your employees work better as a team and remain productive.
Use these strategies to help your team be successful no matter what your workplace environment is.
1. Open the lines of communication
A consistent stream of communication is…
“New Year, New Me?” At the start of every year our social media channels are filled with posts from people who use this philosophy to vow to a fresh start. But really, the new year should be about creating a “Better Me” and finding areas of your life that you think need improvement.
The same idea goes for internal communication. So before you start drafting your new 2020 communication plan, think about using an audit as a “year in review.” It can help you:
You work hard to bring your communication program to life: Your objectives are well thought out, you followed best practices and carefully crafted key messages. But how do you know if it’s working? Are employees engaged? Do they feel informed and understand what they need to do?
To find out, your first inclination may be to conduct a communication survey. While a survey will be efficient, it will only provide part of the story. To get a true assessment of the effectiveness of your entire internal communication program, it’s best to conduct a full audit.
An audit is a useful…
How busy are employees? Not only are they constantly bombarded with emails, but now — with most office workers being remote — the pressure is increasing to be constantly online. The typical employee receives around 120 emails a day. If that person spent four minutes reading each email, this activity alone would take a full eight hours.
So that creates a challenge: how to communicate everything employees need to know without providing too much.
Before you start taking action steps, you first need to determine what too much looks like in your organization. There are four areas to measure:
Reciting packaged information may be okay for reporting the news, but it’s not an effective way for leaders to communicate. Employees are skeptical of formal, pre-scripted speeches filled with corporate jargon. Instead, employees crave relatable, sincere conversations.
That’s why every leader should look for opportunities to have informal communication encounters, like having coffee with a few employees or eating lunch in the cafeteria. To boost employee engagement during these experiences, here are 9 steps to follow:
1. Set objectives. Don’t just show up; think about why you’re bringing people together. Is it to share perspectives or would you like to…