Focus first on the employee user experience

I’m often asked what’s more critical for internal communication: writing or design? People are surprised when I reply that it’s impossible to choose because the most important element is neither — it’s understanding the employee user experience.

If you’re not familiar with the term, here’s Wikipedia’s definition: “how a user interacts with, and experiences, a particular product, system or service. It includes a person’s perceptions of utility, ease of use, and efficiency.” User experience has its roots in computer design, but today it’s used in the development of everything from mops to medical devices.

How is this relevant to communicating…

How to respond to feedback to design more effective experiences

In 2020, large, in-person employee meetings — like town halls, sales summits and leader conferences — disappeared. Companies adjusted, replacing traditional get-togethers with virtual experiences.

While some in-person gatherings will return this year, organizations now see the value in bringing employees together without leaving their remote workspaces. In addition to obvious cost savings, virtual meetings can be an effective way to share information and provide opportunities for collaboration.

But virtual meetings aren’t easy to get right. When Davis & Company analyzed feedback from more than 3,000 people who had attended 10 large meetings, employees had many requests. …

Give employees the information they need without wasting their time

When an organizational change needs to be communicated, your first thought is likely to be: “We’ll email an announcement.” After all, you’d like to quickly convey the news that you’re bringing on a new leader, the organizational structure is shifting or reporting relationships will now be different.

But while it’s essential to share this information, consider this: An organizational announcement is actually the least effective way to communicate.


· For employees who are directly impacted — they may have a new boss or their team’s scope is different — learning about the change through an email raises questions that…

5 ways to improve communication and collaboration

Since the early days of the COVID-19 pandemic, team members have become more dispersed — working apart from colleagues they used to see every day. While the way we work has changed, most of our goals haven’t. We still need to deliver business results, focus on our priorities and overcome challenges. As a leader, you can make a positive impact by helping your employees work better as a team and remain productive.

Use these strategies to help your team be successful no matter what your workplace environment is.

1. Open the lines of communication

A consistent stream of communication is…

Use this 4-step process to build an effective internal communication system

“New Year, New Me?” At the start of every year our social media channels are filled with posts from people who use this philosophy to vow to a fresh start. But really, the new year should be about creating a “Better Me” and finding areas of your life that you think need improvement.

The same idea goes for internal communication. So before you start drafting your new 2020 communication plan, think about using an audit as a “year in review.” It can help you:

  • See the big picture of how communication is experienced across the company — especially when the…

How to conduct an audit in 5 steps

You work hard to bring your communication program to life: Your objectives are well thought out, you followed best practices and carefully crafted key messages. But how do you know if it’s working? Are employees engaged? Do they feel informed and understand what they need to do?

To find out, your first inclination may be to conduct a communication survey. While a survey will be efficient, it will only provide part of the story. To get a true assessment of the effectiveness of your entire internal communication program, it’s best to conduct a full audit.

An audit is a useful…

5 steps to engaging employees

How busy are employees? Not only are they constantly bombarded with emails, but now — with most office workers being remote — the pressure is increasing to be constantly online. The typical employee receives around 120 emails a day. If that person spent four minutes reading each email, this activity alone would take a full eight hours.

So that creates a challenge: how to communicate everything employees need to know without providing too much.

Before you start taking action steps, you first need to determine what too much looks like in your organization. There are four areas to measure:

  • Volume

9 steps to build connections with employees

Reciting packaged information may be okay for reporting the news, but it’s not an effective way for leaders to communicate. Employees are skeptical of formal, pre-scripted speeches filled with corporate jargon. Instead, employees crave relatable, sincere conversations.

That’s why every leader should look for opportunities to have informal communication encounters, like having coffee with a few employees or eating lunch in the cafeteria. To boost employee engagement during these experiences, here are 9 steps to follow:

1. Set objectives. Don’t just show up; think about why you’re bringing people together. Is it to share perspectives or would you like to…

3 strategies to successfully engage employees

It’s time to rethink the way you communicate performance management. Why? Employees tell us that performance management communication is too complicated.

According to Davis & Company’s research, only 11% of employees say they are knowledgeable enough about performance management to make the right decisions.

If employees don’t understand the topic and can’t make important decisions, the result could be:

· Loss of trust between an employee and his or her manager

· Low employee morale

· Poor employee performance

Here are three strategies that will help you effectively communicate about performance management:

1. Communicate your company goals so employees can…

Hey, manager: Here’s how to give team members what they need

A few years ago, it seemed that performance management was on its way out; in fact, a number of prominent companies abandoned their systems.

But many organizations (including my firm) have continued performance management because we find a system helps employees set goals that support the company strategy while providing a framework for professional development.

The value of any good performance management system is communication. In fact, the true effectiveness of a performance management system lies beyond process; it’s about the dialogue between manager and team member.

Whether you are a new supervisor who has never lead an in-depth performance…

Alison Davis

Alison Davis is founder and CEO of Davis and Company, the award-winning employee communication firm. Visit to know more.

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