Read any book or review any case study about successful change and you’re sure to find one constant: for people in organizations to accept and act on change, they need consistent and compelling communication from their managers.
Leaders and managers play different roles during change. Senior leaders’ role is to communicate the “what” (change objectives and strategies) and “why” (rationale for why the change is necessary) — while your primary role as a manager is to answer the question, “How does this change affect me?”
Here are nine steps you can take during each critical stage of change:
Originally published at https://www.inc.com.